The car buyer’s average age has been steadily rising for over twenty years now. But Hyundai has bucked the trend. Its customers are two years younger than the German average – making it the envy of big rivals such as Toyota, Opel and VW. One of Hyundai’s main selling points for the i-30 is a starting price of 17,450 euros. Although you get the engine pay for: just 74 kilowatts of power.